OneGTM insights – explore our thought papers, opinion pieces and articles for insights into the world of go-to-market strategy and execution.

12 September 2016 | OneGTM

Infographic: Is your channel strategy fit-for-purpose? 

Routes-to-market in the technology sector are evolving as quickly as the technology itself. Without the right strategy and partners in place, vendors risk becoming as obsolete as the floppy disk.

To visualize these changes that are taking place in the market, and the implications of these on a vendor’s routes-to-market strategy, OneGTM has produced an infographic.