News, insights and opinions – the OneGTM blog keeps you up to speed with industry and agency developments, the latest go-to-market thinking and our views on whatever catches our attention.

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24 December 2011 | Phil Brown

The power of alignment

Welcome to our new website. We hope you like the new look and the content. Some of you will have noticed that we have a new strapline on the home page – ‘The Power of Alignment’. So what’s that all ...

11 November 2011 | Phil Brown

Failure – a vital element in go-to-market success

“I’ve failed over and over and over again in my life. And that is why I succeed.” ~ Michael Jordan We all hate to fail right? Failure is a bad thing to be avoided at all costs. Sometimes it’s better ...

21 October 2011 | Tim Hallac

Mabox wins Gold for Best Integrated Marketing Campaign

Our sister agency Mabox scooped the Gold Award for Best Integrated Marketing Campaign (for The Rezidor Hotel Group) at the Meeting Industry Marketing Awards 2011 (MIMA). These annual awards recognise excellence in the meetings and events industry. To secure the ...

19 October 2011 | Felicity Moore

The Art of Mister Rob

The name on everybody’s lips at the moment is Rob Ryan. From today’s issue of Stylist I read on the tube en-route to the office this morning, to a recent Creative Review blog – Rob Ryan is a current favourite. ...

12 August 2011 | Tim Hallac

A healthy return on investment of 583% for our Agent Campaign

‘Windulge’ was the impactful campaign devised for the Rezidor Hotel Group, launched in 2010. Its focus was on incentivising MICE agents to book at Rezidors portfolio of hotels. These bookings acted as entry submissions for the opportunity to win one ...

26 May 2011 | OneGTM

Wherever we lay our hats…

…that’s probably where our new office is! That’s right, with a tear in our eye and sadness in our heart, we bid a fond farewell to the illustrious heights of 151 Tower Bridge Road last week… A moment’s silence please… ...

2 May 2011 | OneGTM

10 things to do in SE1

OneGTM have been spoilt for choice over the past few years down in SE1. We’re privy to all the little hidden secrets that Bermondsey has on offer, but we feel that the time has come when it’s only fair to ...

10 February 2011 | Phil Brown

Meet OneGTM at CeBIT

OneGTM will be attending CeBIT this year. CeBIT, the world’s largest technology industry event, takes place in Hanover from 1st to 5th March. Despite the sometimes daunting scale of the whole thing, it’s always a good opportunity to get a ...

2 February 2011 | Phil Brown

Can social media deliver tangible benefits in the channel?

There’s a lot of debate about the value of social media within channels. One of the difficulties that channel marketers face when deciding how much effort to put into social media is in measuring any sort of ROI from the ...

27 January 2011

Tapping into the creativity in your channel

A little while ago Twitter announced “Hack Week”, an initiative to allow Twitter employees to spend time trying to see what cool new ideas they can come up instead of doing their day jobs. This is similar to Facebook’s ‘Hackathon’ ...