News, insights and opinions – the OneGTM blog keeps you up to speed with industry and agency developments, the latest go-to-market thinking and our views on whatever catches our attention.

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13 December 2012 | Phil Brown

Lack of shared plans and political infighting undermining sales and marketing success

Just one in five sales and marketing professionals believe that the activities of their respective teams are fully aligned, according to new research from OneGTM, with one in ten believing they are not aligned at all. The research, carried out ...

23 November 2012 | OneGTM

B2B Marketing Award winner!

We are delighted to announce that OneGTM have won the award for ‘Best use of content marketing’ at the annual B2B Marketing awards. Having been shortlisted for two awards, and up against some excellent other agencies, it was fantastic to win ...

12 November 2012 | OneGTM

The power of content

Our sister agency Mabox have done it again and been shortlisted for the fourth time this awards season! We are pleased to announce that after some fierce competition, Mabox have been shortlisted for ‘best content marketing solution of the year’ ...

7 November 2012 | Phil Brown

How marketing can get the ear of the board

Whether a business is overhauling a new branding proposition, rolling out an advertising campaign or getting stuck into social media marketing, most marketers will agree that getting the board ‘on-board’ with an idea is sometimes a bigger challenge than gaining ...

30 October 2012 | Phil Brown

Unblock your channels

Every sales director and channel manager is focused on boosting sales, but sometimes it’s not always clear what the most effective way to achieve this is. In this article Phil Brown, director at OneGTM discusses findings from recent research his company ...

7 October 2012 | Phil Brown

Same brand… Just better

The IT and Telecoms market is constantly changing, updating and expanding, and, therefore, if the companies within this sector wish to continue thriving they must too. Following on from a previous rebrand 5 years ago, hSo believed it was time ...

12 September 2012 | OneGTM

A family affair

Our Director Tim and his two of his cousins, Oli and Jay competed in the world’s biggest duathlon at Richmond Park. This double-discipline endurance race consisted of a 10km run, 20km ride and 5km run. It was a tough day ...

16 August 2012 | Tim Hallac

Director Phil Brown writes for B2B Marketing publication

Our Director Phil Brown was recently asked by B2B Marketing to write a chapter for their latest publication “Thought Leadership – A B2B best practise guide”. The publication provides an insight into the concept of Thought Leadership along with how ...

9 August 2012 | Tim Hallac

Realising a stronger future

One GTM recently developed and executed an integrated go-to-market strategy, Banking 20|20m to strengthen client Cable&Wireless Worldwide’s positioning within the UK banking sector, raise awareness of their credentials and insights within the sector and deliver new engagement opportunities to their ...

23 July 2012 | Phil Brown

B2B Marketing Awards 2012 shortlister

We are delighted to announce that OneGTM has been shortlisted for not one, but two B2B Marketing Awards, for our work with client Cable&Wireless Worldwide. Having beaten a large number of other entrants, OneGTM has been shortlisted for ‘Best use ...