This year’s Christmas Party certainly did not disappoint. To make a change from our usual London-based festive celebrations, this year we decided to take a day trip to the capital of chocolate, beer and all things yummy. Despite a painfully ...
Anybody involved in the marketing and selling of business technology knows that the rules of the game have changed dramatically in the last few years. Traditional push-based marketing is generating decreasing returns. B2B customers now want perspectives and insight, not ...
Channel marketing budgets are constantly under pressure as vendors seek to adapt their approach to reflect the changing B2B buying landscape. However many vendors could make their channel marketing budgets go further by working smarter. In this article we look ...
Liz, Tim and Sarah competed in the Ealing 2015 Half Marathon this weekend and have just about recovered from the experience to tell the story. Thinking it would be good team building activity, at the start of the summer Sarah ...
The process of Joint Business Planning often leaves much to be desired. In this article we discuss some of the common problems and offer insight into improvements you could make.
Simultaneous technological and social transformations over the last decade have fundamentally changed the way in which B2B customers buy technology. With traditional sales and marketing approaches less and less effective, channel organisations are finding it increasingly difficult to maintain sales ...
If a picture tells a thousand words, then an infographic is priceless.
'We've got you a ticket to watch the cricket on Wednesday, Ben, I was told on Sunday night.
Phil Brown, one of our Directors, was recently interviewed by CRN to discuss our new channel marketing guide called “Winning Business Through the Channel”. Our new guide explores the way buying cycles have changed in the channel and offers advice on the key marketing ...
Red Hat and Symantec’s alliance is designed to offer their customers a secure, robust and flexible path to the next generation IT infrastructure. OneGTM worked with the combined Red Hat and Symantec team to help define their joint propositions and ...