News, insights and opinions – the OneGTM blog keeps you up to speed with industry and agency developments, the latest go-to-market thinking and our views on whatever catches our attention.

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10 November 2017 | Phil Brown

Powered by BroadSoft leading the way

Apart from the big news about their acquisition by Cisco, BroadSoft’s recent Connections conference was noteworthy for the latest announcements regarding the Powered by BroadSoft channel program. Powered by BroadSoft is a great example of how leading vendors are evolving ...

26 October 2017 | Phil Brown

The Power of Personas

A lot of technology marketing focuses on product or service features and business benefits, often ignoring the needs and attitudes of the people that actually influence and make purchasing decisions. Understanding buyer personas is an important element in ensuring your ...

10 September 2017

Not One, but Two IMA Circle of Excellence Awards

We’re pleased to announce that the channel rewards program we designed for PFU (EMEA Limited) together with Power2Motivate won two IMA Circle of Excellence awards. The IMA Circle of Excellence awards honour the very best of the best in incentive marketing. ...

22 August 2017 | OneGTM

OneGTM has been shortlisted for best channel initiative at the B2B awards

We are pleased to announce that the Fujitsu Imaging Partner Program created by OneGTM has been shortlisted for the best channel initiative at the prestigious B2B awards. The partner program was developed in response to Fujitsu’s requirement to revamp its ...

3 July 2017 | Tim Hallac

Channel Marketing Agency of the Year….again!

We’re delighted to announce that OneGTM  won the CRN 2017 award for Best Channel Marketing Agency. This is the second time in four years we’ve won this prestigious award which is something we’re all very proud of, and hopefully a ...

8 May 2017

OneGTM nominated for CRN best channel marketing agency 2017

We are thrilled to announce that OneGTM has been shortlisted for the CRN best channel marketing agency awards 2017.

9 March 2017 | OneGTM

Infographic: The secrets to succesful through-channel marketing

Change has impacted every aspect of B2B technology channel marketing in recent years. Technology has changed dramatically with the shift to the cloud, and the growing importance of areas such as IoT and analytics. The channel has changed radically with ...

8 March 2017

eGuide: Drive growth through the channel

In times past, putting together a campaign for the channel probably consisted of not much more than cobbling together some email copy, a call out script and some product collateral, and shipping it out to partners with a covering note ...

14 February 2017

The power of alignment – top of CMOs’ agenda for 2017

Recent research from the Aberdeen Group revealed that sales and marketing alignment is a primary factor determining marketing success and is at the top of the CMO’s agenda for 2017. At OneGTM this is music to our ears and we’re ...

10 January 2017

Mabox merges with OneGTM

We’re pleased to announce that OneGTM has merged with B2B marketing specialists, Mabox. The combined company will now be going to market with a unified offering under the OneGTM brand. OneGTM and Mabox previously shared an office and some facilities ...