News, insights and opinions – the OneGTM blog keeps you up to speed with industry and agency developments, the latest go-to-market thinking and our views on whatever catches our attention.

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14 February 2017

The power of alignment – top of CMOs’ agenda for 2017

Recent research from the Aberdeen Group revealed that sales and marketing alignment is a primary factor determining marketing success and is at the top of the CMO’s agenda for 2017. At OneGTM this is music to our ears and we’re ...