News, insights and opinions – the OneGTM blog keeps you up to speed with industry and agency developments, the latest go-to-market thinking and our views on whatever catches our attention.

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9 March 2017 | OneGTM

Infographic: The secrets to succesful through-channel marketing

Change has impacted every aspect of B2B technology channel marketing in recent years. Technology has changed dramatically with the shift to the cloud, and the growing importance of areas such as IoT and analytics. The channel has changed radically with ...

8 March 2017 | Phil Brown

eGuide: Drive growth through the channel

In times past, putting together a campaign for the channel probably consisted of not much more than cobbling together some email copy, a call out script and some product collateral, and shipping it out to partners with a covering note ...

14 February 2017 | Phil Brown

The power of alignment – top of CMOs’ agenda for 2017

Recent research from the Aberdeen Group revealed that sales and marketing alignment is a primary factor determining marketing success and is at the top of the CMO’s agenda for 2017. At OneGTM this is music to our ears and we’re ...

10 January 2017

Mabox merges with OneGTM

We’re pleased to announce that OneGTM has merged with B2B marketing specialists, Mabox. The combined company will now be going to market with a unified offering under the OneGTM brand. OneGTM and Mabox previously shared an office and some facilities ...

15 December 2016

Christmas Day Trip to Lille

After a successful Christmas trip to Brussels last year, this year’s Christmas trip took OneGTM to a historic city in the north of France – Lille. Despite a stressful start at St Pancras, which involved two of the team almost ...

1 November 2016

Helping Equinix and Google solve customers’ cloud platform challenges

Businesses are increasingly utilising cloud services, such as Google Cloud Platform, to meet their computing needs. But accessing these platforms often brings its own challenges, such as unreliable connectivity, slow access to data and increasing network costs. OneGTM client, Equinix’s ...

24 October 2016

How to build a successful channel strategy in a rapidly changing world

In a rapidly-changing market, IT vendors’ channel strategies are under pressure. In this final article, we look at how vendors can ensure their channel strategy is fit- for-purpose and will continue to deliver the returns needed to stay competitive and profitable.

18 October 2016

How your routes-to-market strategy needs to adapt to reflect the new reality

In our previous article, we looked at the forces of change that are rendering many vendors’ routes-to-market strategies obsolete, including: • The realignments being driven by ‘third platform’ technologies • Cloud’s increasing presence in the mainstream of enterprise IT • The trend ...

14 September 2016

Making imaging more rewarding

To coincide with the Information Capture Conference (ICC) on 12th – 13th September 2016, we have been working with Fujitsu to promote their refreshed Imaging Channel Program and new benefits scheme, Imaging Rewards. Recently we have been developing a number ...

5 September 2016

Why your current routes-to-market may no longer be fit-for-purpose

The pace of change across the technology industry is relentless, and many vendors have failed to adapt their routes-to-market strategies to reflect the shifting landscape. The impact can be lower growth, lost market share and missed opportunities. In this article ...