Building three-way vertical propositions for Hewlett Packard Enterprise & Scality
HPE & Scality wanted to drive sales into key verticals with a compelling, joint value proposition. We helped them develop this proposition and equip partners and sales teams with the tools needed to communicate to prospective customers.
Hewlett Packard Enterprise and Scality’s alliance is focused on helping enterprise and public sector organisations meet the challenges created by the explosive growth of unstructured data.
As part of the GTM strategy in the UK, HPE and Scality wanted to target a number of vertical sectors in conjunction with certain key channel partners who were specialists in those verticals.
The objective was to drive sales of Scality’s storage platform and HPE’s associated infrastructure and services by targeting each of those sectors with a compelling, joint value proposition, which addressed the specific needs and challenges of that sector.
Hewlett Packard Enterprise engaged OneGTM to help develop these propositions, and equip partners and sales teams with the tools they needed to communicate to prospective customers.