Communicating the joint value of Equinix and Google

We developed a highly impactful, animated video to communicate the value of Equinix and Google’s joint offering to prospective customers and partners.

The client

Equinix is the world’s leading provider of interconnection and colocation services, with data centres in 40 markets across 5 continents. Equinix provides clients with access to the world’s largest eco-system of network, cloud and IT service providers, including Google Cloud Platform.

The project

Google Cloud Platform is used by many businesses to meet their computing needs, but accessing public cloud platforms such as GCP often brings its own challenges, such as unreliable connectivity, slow access to data and increasing network costs.

Equinix’s Cloud Exchange enables customers to overcome these problems by providing reliable, high-speed, secure access to Google Cloud Platform. Equinix wanted to create a high-impact video, which communicated the value of its joint offering to prospective customers and partners.

The outcome

We developed an animated video to communicate the joint Equinix and Google proposition. This was very well received and has been used by Equinix online, at events, and locally by sales teams to communicate the message with partners and end users. Following the initial English version, it has since been translated and re-purposed into 4 more languages. Due to the success of the project we’ve subsequently been engaged by Equinix to develop a number of other videos.