Delivering successful through-partner marketing campaigns for BroadSoft

BroadSoft wanted to enable Service Provider partners to increase sales of its cloud communications platforms to SMBs. OneGTM created the insights, strategy, content and partner toolkit for an issue-led campaign targeting the end-to-end buying journey.

Summary

BroadSoft is a market-leading provider of cloud communications platforms to Service Providers. Always looking to capitalise on a growing market, the company identified an opportunity to step up the level of support it provided to its Service Provider partners. BroadSoft wanted to equip partners with an insight-led, campaign that would help them generate new sales opportunities in small- and medium-sized business (SMB) markets.

We worked closely with BroadSoft to help them develop a new way of working with partners. Initially this involved creating a new framework for through-partner marketing and then delivering a packaged ‘campaign-in-a-box’ that could be rolled out to selected partners. This included developing the campaign strategy and messaging and then building a full set of tools that would support an integrated marketing campaign.