OneGTM insights – explore our thought papers, opinion pieces and articles for insights into the world of go-to-market strategy and execution.

Ebook: All change – Building a Channel Strategy which is fit for purpose

In a market where change is inevitable and unavoidable, building the right routes to market strategy is key to any technology company’s success ...

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Infographic: Is your channel strategy fit-for-purpose? 

Routes-to-market in the technology sector are evolving as quickly as the technology itself. Without the right strategy and partners in place, vendors risk becoming as obsolete as the floppy disk.

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Routes-to-market: Implementation Checklist

To ensure that you’re evolving a routes-to-market which is fit-for-purpose for tomorrow’s market, rather than one that worked yesterday, it’s important that you’re considering a full range of factors.

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Why your current routes-to-market may no longer be fit-for-purpose

In this article, the first in a series of three, we will discuss how the pace of change across the technology industry is relentless, and many vendors have failed to adapt their routes-to-market strategies to reflect the shifting landscape.

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How to build a successful channel strategy in a rapidly changing world

In this final article in the series of articles we will talk about how to make sure your channel strategy is fit for purpose.

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How your routes-to-market strategy needs to adapt to reflect the new reality

In our previous article, we looked at the forces of change that are rendering many vendors’ routes-to-market strategies obsolete, including Cloud’s increasing presence ...

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Sales enablement: the missing link in your content marketing strategy?

In this article we discuss the importance of aligning your content marketing programmes with your sales efforts.

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