OneGTM insights – explore our thought papers, opinion pieces and articles for insights into the world of go-to-market strategy and execution.

Building a compelling partner proposition

In this data sheet we outline an eight-point framework for creating a compelling partner proposition, based on OneGTM’s experiences of working with a variety of channel organisations.

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How vertical should you be?

Focusing on key verticals enables firms to develop a deeper understanding of the challenges and opportunities facing particular groups of customers.

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When does a journey begin?

Research has shown that on average 60% of a B2B purchase decision is made before a buyer even speaks to a potential supplier, so it is vital to understand when their journey begins.

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What’s in a proposition?

When building our value proposition it’s important that we build the full message framework, which includes defining the ‘Pillars’ of the proposition

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Lack of shared plans and political infighting undermining sales and marketing success

New research from OneGTM shows that the majority of sales and marketing professionals do not believe that their teams are fully aligned.

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How marketing can get the ear of the board

How can B2B marketing managers secure board level support in a business climate when funding for new projects isn’t easy to come by?

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