OneGTM. End-to-end go-to-market support.

Spanning the entire go-to-market lifecycle, our expertise ensures every element is aligned to drive your profitability – from building robust strategies through to executing effective demand-generation programmes.

Market insight
Strategic planning
Propositions
& messaging
Thought leadership
Creative execution
Content development
Channel enablement
Demand generation
Project management
Market insight

Gain a more profitable understanding of the market drivers in key verticals. Pinpoint the hot topics that interest your target audiences. Identify the organisations and individuals that are most open to your offering. Whatever your priorities, our market analysts will provide the insights you need to make the right decisions.

How we helped grow Symantec’s cloud services business by engaging its partners with go-to-market tools download now
Strategic planning

Our consultants help you develop strategies that not only align your resources behind your most profitable opportunities, but also ensure that you have effective plans in place to address those opportunities. Crucially, our approach involves bringing all your stakeholders on board so that every strand of your go-to-market activity is integrated and focused on the same objective.

See our guide to converting insights and opinions into pipeline and sales by leveraging thought leadership download now
Propositions & messaging

In technology-based sectors, whether you are promoting an individual product, a portfolio or a company, it is essential to formulate a clear articulation of your value proposition – one that resonates with and compels your target customer. We bring you a wealth of experience in crafting proposition messaging frameworks that not only communicate the value you can create for customers, but also enable you to explain how you do it and why it matters.

Read our What’s in a proposition? paper to see how getting your value proposition right can significantly boost sales download now
Thought leadership

With thought leadership now established as an effective and essential element of B2B go-to-market programmes, we can show you how to leverage its potential to build market position and gain access to hard-to-reach decision-makers. Using our proven six-stage framework – From Thought Leadership to Revenue – we can help you develop distinctive, compelling points of view and build thought leadership-led marketing programmes that deliver pipeline and sales.

Learn more about the power of thought leadership on our From Thought Leadership to Revenue resources page download now
Creative execution

Capturing attention. Firing enthusiasm. Compelling positive responses. Without stand-out creative follow-through, the most resonant propositions and insightful points of view will not achieve go-to-market success. Our creative team brings your offerings and your vision to life. Cutting through market noise and giving you a differentiated positioning, we engage the key influencers and decision-makers within both your channels and your target prospects.

See how we delivered a creative approach to generating leads for AboveNet download now
Content development

To first engage and then convert a broad range of influencers at different stages in their buying journey, you need the right breadth, depth and quality of content. Supporting your marketing activity, our expertise in creating content across a variety of formats includes creating research reports, opinion pieces, videos, infographics, slideware and articles.

See how we created an ongoing programme of content generation for Vodafone’s go-to-market Ready Business offering download now
Channel enablement

Too often, all the elements of a successful go-to-market plan are frustrated by a sales channel that is either lacking full engagement or the tools they need to achieve implementation. Unlike most agencies, we are professionals with extensive sales and channel experience. We can design and deliver sales enablement programmes that give your channels the tools, the knowledge, the motivation and the confidence they need to convert opportunities into sales.

Read our guide to Winning Business Through the Channel to discover how we enable the channel to deliver compelling offerings to today’s clued-up B2B buyers download now
Demand generation

Building market awareness. Generating end-user demand. Delivering incremental pipeline. Our fully-integrated marketing campaigns utilise the optimal mix of insight, understanding and execution to hit your targets with an impressive ROI. We give you the integrated, multi-discipline expertise you need to generate demand and achieve profitable growth.

See how AboveNet received an inbound response rate of 17% and a ROI of 1161% download now
Project management

With our hands-on experience and commercial realism, we know how to drive activity through a business and keep your plan on track, ensuring you achieve your go-to-market objectives. Translating insightful strategy into detailed, fully-costed and action-oriented execution plans, we then tightly manage those plans to deliver on brief, on budget and on time.

How we re-focused Cable&Wireless Worldwide’s go-to-market approach to successfully target key verticals download now