For technology vendors and service providers, we create and implement go-to-market programmes that engage customers, empower partners and drive sales.
The secrets to driving growth through the channel
Driving demand through partner channels is critical to vendor success, yet not many companies have discovered the recipe for effective through-channel marketing. Based on our experience we have pulled together an eGuide packed full of best practice tips for delivering effective through-channel marketing initiatives.
Delivering successful through-partner marketing campaigns for BroadSoft
We created the insights, strategy, content and partner toolkit for an issue led campaign targeting the end-to-end buying journey. The campaign achieved impressive results, with a measurable impact on pipeline within 2 months.
For companies selling technology-based solutions to enterprise customers, OneGTM is the complete go-to-market enabler. With our unique combination of strategic consulting expertise, deep industry experience, creative marketing talent and robust project management, we deliver integrated go-to-market programmes that are better aligned, more effective and more successful.
How we help
We help you maximise your returns by targeting the right opportunities with the right propositions.
We accelerate your growth by ensuring your routes-to-market model reflects the changing channel landscape.
We create and implement programmes that build partner engagement and equip your channel for success.
We deliver integrated, insight-led campaigns to engage with your audience and generate demand.
Client case studies
Discover how we helped Broadsoft develop a new way of working with partners by creating a framework for through-partner marketing and delivering a ‘campaign-in-a-box’ for selected partners.
Learn how we designed and built an end-to-end partner engagement programme for Symantec, which helped dramatically shorten the time to revenue for new partners.
Learn how we helped HPE & Scality drive sales into key verticals with a joint value proposition and equip partners and sales teams with the tools needed to communicate to prospective customers.