OneGTM insights – explore our thought papers, opinion pieces and articles for insights into the world of go-to-market strategy and execution.
7 September 2016 |
How your routes-to-market strategy needs to adapt to reflect the new reality
In our previous article, we looked at the forces of change that are rendering many vendors’ routes-to-market strategies obsolete, including Cloud’s increasing presence in the mainstream of enterprise IT and others. In order to stay relevant, many businesses have sought to re-invent themselves and to take advantage of growth areas such as cloud, security and mobility.
In this article, we will talk about the impacts of these forces of change on routes to market models.