OneGTM insights – explore our thought papers, opinion pieces and articles for insights into the world of go-to-market strategy and execution.
7 September 2016 |
How to build a successful channel strategy in a rapidly changing world
In this final article in the series of articles we will talk about how to make sure your channel strategy is fit for purpose.
It doesn't matter how compelling your solution is, without effective channels in place to reach your target customers, profitability and market share are at risk.
Based on the experiences working with a wide range of technology companies, OneGTM has developed a framework for a refreshed route to market strategy to ensure your business is staying ahead of the curve and meets change head-on.