News, insights and opinions – the OneGTM blog keeps you up to speed with industry and agency developments, the latest go-to-market thinking and our views on whatever catches our attention.

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25 September 2019

ABM: Fad or Fortune?

Account Based Marketing, or ABM, is one of the most talked about trends in B2B marketing. ABM enthusiasts make many claims – from improved Return on Marketing Investment (ROMI) to enhanced customer advocacy – but for those companies that have ...

19 September 2019

From LinkedIn to leads

Being able to laser target marketing to very specific audiences has long been the holy grail of B2B marketers, which helps to explain the growing importance of LinkedIn as a way to reach targeted decision-makers. With improved analytics and filtering, ...

4 September 2019

OneGTM shortlisted for B2B Awards 2019

There was an unmistakable buzz here at the OneGTM office, upon learning that we had been shortlisted for the 2019 B2B Marketing Awards! The category in question is ‘Best channel marketing initiative’ for our campaign ‘Changing the channel mindset from selling devices ...

8 July 2019

OneGTM and PFU (EMEA) Limited receive Judges Commended 

In a recent blog post, we were pleased to announce that our work for PFU (EMEA) Limited had been shortlisted in two categories for the CRN Sales & Marketing Awards 2019. We’re proud to say we were awarded Judges Commended ...

1 July 2019 | OneGTM

Making the CRN 2019 shortlist not once, but twice

We’re thrilled that our client PFU (EMEA) Limited has been shortlisted in two categories for the CRN Sales & Marketing Awards 2019. The categories are Best Channel Marketing Campaign and Best Partner Programme. With the CRN Sales & Marketing Awards ...

21 February 2019

Gearing up for fixed and remote working with Fujitsu

Technology has enabled the number of remote workers to increase in recent years and it is now predicted that 50% of the UK workforce will work remotely by 2020. However, for many businesses, it is still beneficial to have a ...

28 January 2019

Augmented reality app turns the digital workplace inside out

With its augmented reality (AR) app, our client KTSL offers businesses IT InSight – the opportunity to dramatically improve users’ IT experience and IT Service Management (ITSM) efficiency. The app effortlessly makes the invisible visible by providing instant access to ...

14 January 2019

Samsung reimagines and reconnects retail at NRF 2019

Challenging the doom and gloom overshadowing high street retailers, our latest client, Samsung (North America), is currently showcasing its new retail-focused campaign. Live until 15th January 2019 at the world’s largest retail conference and expo – NRF 2019 in New ...

3 December 2018

OneGTM conquers the maze

These past 12 months have been a busy and exciting time for OneGTM. Not only have we grown our client base, our team has almost doubled in size. To celebrate, we got the team together recently to review the highlights ...

26 October 2018 | Phil Brown

The Power of Personas

A lot of technology marketing focuses on product or service features and business benefits, often ignoring the needs and attitudes of the people that actually influence and make purchasing decisions. Understanding buyer personas is an important element in ensuring your ...