News, insights and opinions – the OneGTM blog keeps you up to speed with industry and agency developments, the latest go-to-market thinking and our views on whatever catches our attention.

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24 October 2013 | Phil Brown

Does your go-to-market plan have a cowboy’s head and ballerina’s legs?

My kids used to enjoy playing a drawing game, sometimes called ‘Heads, Bodies, Legs’. You may know it. It involves folding a piece of paper into three sections. The first person draws a head and neck on the top section ...

25 July 2013 | Tim Hallac

Scaling the peaks for Cancer Research

OneGTM’s director, Phil Brown, recently completed the extremely arduous (at least that’s what he says) 3 Peaks Challenge to raise funds for Cancer Research UK. The challenge involves climbing the highest peaks in Scotland (Ben Nevis), England (Scafell Pike) and ...

17 July 2013 | Phil Brown

Phil explains our ‘From Thought Leadership to Revenue’ guide

Phil explains the background to the guide, gives a brief overview of the content that it contains and outlines a few key tips to consider when implementing your thought leadership plans.

23 May 2013 | Phil Brown

What’s in a proposition?

A lot of the work we do is helping clients develop their value propositions and messaging frameworks. Yet sometimes people are uncertain what form their proposition messaging should take. In this article we look at the main elements of a ...

24 April 2013 | Tim Hallac

OneGTM to speak at B2B Marketing Summit 2013

OneGTM’s Phil Brown will be attending as a keynote speaker at the second annual B2B Marketing Summit 2013. Phil will be running an in-depth best practice session on “From Thought Leadership to Revenue: how to convert insight and opinion into ...

12 February 2013 | Phil Brown

Power of the Norm

No, I’m not talking about the big guy from Cheers (although to be fair he did look as though he’d take a bit of stopping if he got up a head of steam), but the power of social norms. Behavioural ...