News, insights and opinions – the OneGTM blog keeps you up to speed with industry and agency developments, the latest go-to-market thinking and our views on whatever catches our attention.

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20 December 2017 | OneGTM

Celebrating a successful 2017 with the OneGTM team

To celebrate another great year, the extended OneGTM team recently got together to review the last 12 months and look forward to what the new year will bring. With the team being spread across the UK this was a rare ...

13 December 2017 | Phil Brown

No vendor is an island

“No man is an island” wrote English poet, John Donne, in the 17th century. Well if he’d been writing in the 21st century he could also have written that “no vendor is an island”, because it’s increasingly true that the ...

28 November 2017 | Phil Brown

Why effective through-channel marketing is key to vendor success

Through-channel marketing has become an increasingly vital part of many vendors’ go-to-market strategies. In this article we look at the factors driving this trend, and why a more collaborative approach to demand generation is essential in today’s technology market. Channel ...

10 November 2017 | Phil Brown

Powered by BroadSoft leading the way

Apart from the big news about their acquisition by Cisco, BroadSoft’s recent Connections conference was noteworthy for the latest announcements regarding the Powered by BroadSoft channel program. Powered by BroadSoft is a great example of how leading vendors are evolving ...

10 September 2017 | OneGTM

Not One, but Two IMA Circle of Excellence Awards

We’re pleased to announce that the channel rewards program we designed for PFU (EMEA Limited) together with Power2Motivate won two IMA Circle of Excellence awards. The IMA Circle of Excellence awards honour the very best of the best in incentive marketing. ...

22 August 2017 | OneGTM

OneGTM has been shortlisted for best channel initiative at the B2B awards

We are pleased to announce that the Fujitsu Imaging Partner Program created by OneGTM has been shortlisted for the best channel initiative at the prestigious B2B awards. The partner program was developed in response to Fujitsu’s requirement to revamp its ...

3 July 2017 | Tim Hallac

Channel Marketing Agency of the Year….again!

We’re delighted to announce that OneGTM  won the CRN 2017 award for Best Channel Marketing Agency. This is the second time in four years we’ve won this prestigious award which is something we’re all very proud of, and hopefully a ...

8 May 2017 | OneGTM

OneGTM nominated for CRN best channel marketing agency 2017

We are thrilled to announce that OneGTM has been shortlisted for the CRN best channel marketing agency awards 2017.

9 March 2017 | OneGTM

Infographic: The secrets to succesful through-channel marketing

Change has impacted every aspect of B2B technology channel marketing in recent years. Technology has changed dramatically with the shift to the cloud, and the growing importance of areas such as IoT and analytics. The channel has changed radically with ...

8 March 2017 | Phil Brown

eGuide: Drive growth through the channel

In times past, putting together a campaign for the channel probably consisted of not much more than cobbling together some email copy, a call out script and some product collateral, and shipping it out to partners with a covering note ...