News, insights and opinions – the OneGTM blog keeps you up to speed with industry and agency developments, the latest go-to-market thinking and our views on whatever catches our attention.

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3 December 2018

OneGTM conquers the maze

These past 12 months have been a busy and exciting time for OneGTM. Not only have we grown our client base, our team has almost doubled in size. To celebrate, we got the team together recently to review the highlights ...

26 October 2018 | Phil Brown

The Power of Personas

A lot of technology marketing focuses on product or service features and business benefits, often ignoring the needs and attitudes of the people that actually influence and make purchasing decisions. Understanding buyer personas is an important element in ensuring your ...

26 October 2018

A talk from Sir Matthew Pinsent

The BBC2 series, ‘Saving Lives at Sea’ has undoubtedly heightened awareness of the great work that the RNLI and its brave volunteers do on a regular basis. As part of our ongoing support for the RNLI, through our lifesaver and ...

22 October 2018

A lower carbon future for the UK

Our client, Centrica Business Solutions, has published a new report pointing the way to a lower carbon future for the UK. The Powering Sustainability Report reveals how innovative, distributed energy technologies could help the UK meet its carbon reduction commitments, ...

5 October 2018

Sharing the vision: creating online impact for one of the UK’s largest global AV integrators

Over the last 12 months, our client AVMI – one of the UK’s largest global AV integrators – has introduced a radical new approach to standardise AV solutions around the world. The business has also experience rapid international growth. To ...

28 September 2018

Phil Brown to speak to CRN Channel Conference

OneGTM’s Managing Director, Phil Brown, will be part of the of the expert panel at the upcoming CRN Channel Conference, MSP 2018 on 10th October at Cavendish Conference Centre, London. The CRN Channel Conference is the leading event for the ...

19 September 2018

Communicating the key trends shaping today’s digital economy

For the second year, our client Equinix – the world’s largest IBX data centre and colocation provider – has published the company’s authoritative report on the key trends shaping today’s digital economy: the Global Interconnection Index (GXI) Volume 2. Providing ...

14 September 2018

Shaken not stirred or stirred but not shaken

Here at OneGTM we are specialists in creating successful go-to-market programmes, and at a recent team night out we tried our hand at becoming specialists in creating the perfect cocktail. As well as being great fun and highly collaborative, we ...

22 August 2018

OneGTM life saver

As Saving Lives at Sea started a new series on BBC2 this week, we thought it would be a good time to shine the spotlight on our own OneGTM life saver Tim Hallac. Tim joined the crew at Chiswick RNLI ...

17 July 2018 | Phil Brown

Don’t let your cloud story get lost in the fog

In the rush to grab a piece of the cloud action, too many providers are resorting to generic, me-too messaging that fails to cut through. Given the multi-dimensional nature of the cloud, IT companies need to get down to specifics in order to stand out from the crowd.