News, insights and opinions – the OneGTM blog keeps you up to speed with industry and agency developments, the latest go-to-market thinking and our views on whatever catches our attention.

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26 October 2018 | Phil Brown

The Power of Personas

A lot of technology marketing focuses on product or service features and business benefits, often ignoring the needs and attitudes of the people that actually influence and make purchasing decisions. Understanding buyer personas is an important element in ensuring your ...

26 October 2018

A talk from Sir Matthew Pinsent

The BBC2 series, ‘Saving Lives at Sea’ has undoubtedly heightened awareness of the great work that the RNLI and its brave volunteers do on a regular basis. As part of our ongoing support for the RNLI, through our lifesaver and ...

22 October 2018

A lower carbon future for the UK

Our client, Centrica Business Solutions, has published a new report pointing the way to a lower carbon future for the UK. The Powering Sustainability Report reveals how innovative, distributed energy technologies could help the UK meet its carbon reduction commitments, ...

5 October 2018

Sharing the vision: creating online impact for one of the UK’s largest global AV integrators

Over the last 12 months, our client AVMI – one of the UK’s largest global AV integrators – has introduced a radical new approach to standardise AV solutions around the world. The business has also experience rapid international growth. To ...