News, insights and opinions – the OneGTM blog keeps you up to speed with industry and agency developments, the latest go-to-market thinking and our views on whatever catches our attention.

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25 September 2019 | Phil Brown

ABM: Fad or Fortune?

Account Based Marketing, or ABM, is one of the most talked about trends in B2B marketing. ABM enthusiasts make many claims – from improved Return on Marketing Investment (ROMI) to enhanced customer advocacy – but for those companies that have ...

19 September 2019 | Phil Brown

From LinkedIn to leads

Being able to laser target marketing to very specific audiences has long been the holy grail of B2B marketers, which helps to explain the growing importance of LinkedIn as a way to reach targeted decision-makers. With improved analytics and filtering, ...

4 September 2019

OneGTM shortlisted for B2B Awards 2019

There was an unmistakable buzz here at the OneGTM office, upon learning that we had been shortlisted for the 2019 B2B Marketing Awards! The category in question is ‘Best channel marketing initiative’ for our campaign ‘Changing the channel mindset from selling devices ...