News, insights and opinions – the OneGTM blog keeps you up to speed with industry and agency developments, the latest go-to-market thinking and our views on whatever catches our attention.

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11 December 2019 | Phil Brown

Content: the long and the short of it

With the demand for fast information, and snappy opinions, easily digested on a mobile device, you would be forgiven for thinking that long-form content is no longer relevant. However, higher word-count publications (>1000 words) have hidden benefits, and changes in ...

9 December 2019 | Phil Brown

Is your ‘thought leadership’ leading anywhere useful?

Recent research has shown just how big an impact thought leadership can have on B2B purchase decisions, with 58% of business decision-makers saying that thought leadership has directly led them to award business to an organization. However, all too often ...

6 December 2019

OneGTM take home gold at the B2B Awards

Winners! We are over the moon to have received gold at the B2B Awards. Our campaign ‘Changing the channel mindset’ for Samsung Electronics America won ‘Best Channel Marketing Initiative’. Huge congratulations to all the OneGTM team, and big thanks to ...