News, insights and opinions – the OneGTM blog keeps you up to speed with industry and agency developments, the latest go-to-market thinking and our views on whatever catches our attention.

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28 May 2020 | OneGTM

Sharing AVMI’s Vision: Creating a Highly Impactful Corporate video

AVMI, a leading global AV integrator, have been at the forefront of using AV technology in innovative ways for over 30 years. They have completed a wide range of specialist projects along the years, including the modernising of AMTrust International’s ...

11 May 2020 | Phil Brown

Helping Equinix partners respond rapidly to the new reality

In a recent blog we discussed the importance of vendors and service providers proactively supporting their channel partners during the current Covid-induced crisis. OneGTM client, Equinix offers a great example of how a company can move quickly to help partners, ...

4 May 2020 | Phil Brown

8 steps to better through-channel marketing

Through-channel marketing has never been more important. Vendors use it to get cut through in competitive markets by leveraging channel partners’ unrivalled understanding of customer needs. But not all through-channel marketing campaigns are equal, and it can be all too ...

26 March 2020

Supporting your channel during the Covid-19 crisis

It is unquestionable that the Covid-19 outbreak is having a profound impact on every element of work and personal life. At this stage, most businesses are still working out what the impact is on them, in terms of their workforces, ...

10 March 2020

Channel or eco-system? Partnering in the era of complexity

With IT complexity increasing and partner specialisation on the rise, existing channel models need to evolve. IDC have forecast that by 2022, 30% of IT spend will be developed and consumed through eco-systems. In this article we look at the ...

27 February 2020

Winners of The Killer Content Awards 2020!

OneGTM are delighted to have won at the Killer Content Awards 2020! During the award ceremony which took place in Scottsdale, Arizona, it was announced that our campaign for Samsung Electronics America won the ‘Best Channel Partner Marketing’ award. You ...

24 February 2020

The seven deadly sins of through-channel marketing

Through-channel marketing has become a vital weapon in a vendor’s go-to-market armoury. Those that get it right benefit from increased demand and a more engaged partner community, those that don’t, see ever diminishing returns from their channel marketing investments. Many ...

12 February 2020

Welcome to the new age of through-channel marketing

The go-to-market model for vendors and channel partners is more complex and fluid than ever. Vendor-centric, product-focused, one-size-fits-all campaigns are out. Collaboration, customisation and partner engagement are in. Through-channel marketing is a fast-changing area and an increasingly vital one for ...

20 January 2020

Who will be crowned B2B’s ‘best of the best’?

OneGTM is a finalist for the B2B Choice Awards 2020! After entering the Killer Content Awards for the ‘Best Channel Partner Marketing’ category, our Samsung campaign was selected to be put forward for the B2B’s Choice Award! (essentially B2B’s ‘best ...