News, insights and opinions – the OneGTM blog keeps you up to speed with industry and agency developments, the latest go-to-market thinking and our views on whatever catches our attention.

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26 March 2020

Supporting your channel during the Covid-19 crisis

It is unquestionable that the Covid-19 outbreak is having a profound impact on every element of work and personal life. At this stage, most businesses are still working out what the impact is on them, in terms of their workforces, ...

10 March 2020

Channel or eco-system? Partnering in the era of complexity

With IT complexity increasing and partner specialisation on the rise, existing channel models need to evolve. IDC have forecast that by 2022, 30% of IT spend will be developed and consumed through eco-systems. In this article we look at the ...