News, insights and opinions – the OneGTM blog keeps you up to speed with industry and agency developments, the latest go-to-market thinking and our views on whatever catches our attention.

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17 July 2018 | Phil Brown

Don’t let your cloud story get lost in the fog

In the rush to grab a piece of the cloud action, too many providers are resorting to generic, me-too messaging that fails to cut through. Given the multi-dimensional nature of the cloud, IT companies need to get down to specifics in order to stand out from the crowd.

19 April 2018 | Phil Brown

Partner engagement: what’s your story?

A common issue we hear when talking to vendors is the low level of engagement from many of their channel partners. Channel leaders are often frustrated that more of their partners aren’t eagerly devouring their email updates, knocking down the ...

16 January 2018 | OneGTM

GDPR and the importance of great content

GDPR is fast approaching and while some of the implications for B2B marketing are still being debated, what seems clear is that it will further increase the importance of distinctive and insightful content as a key element in marketing programmes. ...

20 December 2017 | OneGTM

Celebrating a successful 2017 with the OneGTM team

To celebrate another great year, the extended OneGTM team recently got together to review the last 12 months and look forward to what the new year will bring. With the team being spread across the UK this was a rare ...

13 December 2017 | Phil Brown

No vendor is an island

“No man is an island” wrote English poet, John Donne, in the 17th century. Well if he’d been writing in the 21st century he could also have written that “no vendor is an island”, because it’s increasingly true that the ...

28 November 2017 | Phil Brown

Why effective through-channel marketing is key to vendor success

Through-channel marketing has become an increasingly vital part of many vendors’ go-to-market strategies. In this article we look at the factors driving this trend, and why a more collaborative approach to demand generation is essential in today’s technology market. Channel ...

10 November 2017 | Phil Brown

Powered by BroadSoft leading the way

Apart from the big news about their acquisition by Cisco, BroadSoft’s recent Connections conference was noteworthy for the latest announcements regarding the Powered by BroadSoft channel program. Powered by BroadSoft is a great example of how leading vendors are evolving ...

26 October 2017 | Phil Brown

The Power of Personas

A lot of technology marketing focuses on product or service features and business benefits, often ignoring the needs and attitudes of the people that actually influence and make purchasing decisions. Understanding buyer personas is an important element in ensuring your ...

10 September 2017 | OneGTM

Not One, but Two IMA Circle of Excellence Awards

We’re pleased to announce that the channel rewards program we designed for PFU (EMEA Limited) together with Power2Motivate won two IMA Circle of Excellence awards. The IMA Circle of Excellence awards honour the very best of the best in incentive marketing. ...

22 August 2017 | OneGTM

OneGTM has been shortlisted for best channel initiative at the B2B awards

We are pleased to announce that the Fujitsu Imaging Partner Program created by OneGTM has been shortlisted for the best channel initiative at the prestigious B2B awards. The partner program was developed in response to Fujitsu’s requirement to revamp its ...