OneGTM insights – explore our thought papers, opinion pieces and articles for insights into the world of go-to-market strategy and execution.
18 April 2014
‘From Thought Leadership to Revenue’ workshop
Thought leadership is an increasingly vital tool in B2B marketing. It can offer a range of benefits, from increasing brand awareness to market positioning to demand generation. However many organisations struggle to deliver fully joined up thought leadership-led programmes, and as a result fail to convert their insights and opinions into pipeline and sales.
Our From Thought Leadership To Revenue workshop is designed to help organisations understand the steps required to build a successful thought leadership programme and gives them the opportunity to build a high-level plan of action in a facilitated environment.