OneGTM insights – explore our thought papers, opinion pieces and articles for insights into the world of go-to-market strategy and execution.
7 November 2012
How marketing can get the ear of the board
Whether a business is overhauling a new branding proposition, rolling out an advertising campaign or getting stuck into social media marketing, most marketers will agree that getting the board ‘on-board’ with an idea is sometimes a bigger challenge than gaining brand buy-in from prospects and customers. Without backing from the board, the success of any campaign can be doomed from the start.