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7 March 2017

Infographic: The secrets to successful through-channel marketing

Through-channel marketing has become a hot topic in the technology sector in recent years. Vendors and service providers are increasingly focused on how they can engage their channel partners in their marketing programmes, and unlock the channel’s potential as a demand generation engine.

Download our Infographic for an engaging visual guide outlining the key principles you need to consider when creating successful through-channel campaigns.