OneGTM insights – explore our thought papers, opinion pieces and articles for insights into the world of go-to-market strategy and execution.
12 September 2016 |
Ebook: All change – Building a Channel Strategy which is fit for purpose
In a market where change is inevitable and unavoidable, building the right routes to market strategy is key to any technology company’s success. Many firms are struggling to evolve their routes to market model to reflect these changing conditions, resulting in lower growth, loss of market share and missed opportunities.
To address such challenges faced by various vendors in a rapidly changing technology market, we have produced an eBook which helps firms understand how to ensure continued channel success.