OneGTM insights – explore our thought papers, opinion pieces and articles for insights into the world of go-to-market strategy and execution.
5 June 2015
Sales enablement: the missing link in your content marketing strategy?
Offering insight and thought leadership is increasingly important for both marketing and sales success. Yet evidence suggests that many organisations are failing to join the dots between their content marketing programmes and their sales efforts.
We’ve recently produced an article within which we discuss the importance of aligning your content marketing programmes with your sales efforts.
If you'd like to discuss how OneGTM could help you better align your content marketing and sales enablement activities, call us on 020 3693 1211.