OneGTM insights – explore our thought papers, opinion pieces and articles for insights into the world of go-to-market strategy and execution.
7 September 2016 |
Why your current routes-to-market may no longer be fit-for-purpose
In this article, the first in a series of three, we will discuss how the pace of change across the technology industry is relentless, and many vendors have failed to adapt their routes-to-market strategies to reflect the shifting landscape.
The impact of this can be lower growth, lost market share and missed opportunities.
Read this article OneGTM has produced to learn about the forces that are driving the need for change in vendor channel strategies.