News, insights and opinions – the OneGTM blog keeps you up to speed with industry and agency developments, the latest go-to-market thinking and our views on whatever catches our attention.

Filter by month
Filter by blogger
17 July 2018 | Phil Brown

Don’t let your cloud story get lost in the fog

In the rush to grab a piece of the cloud action, too many providers are resorting to generic, me-too messaging that fails to cut through. Given the multi-dimensional nature of the cloud, IT companies need to get down to specifics in order to stand out from the crowd.